Q & A with Iva Izman from In My Studio
Can you tell us more about your design background? From what we have seen your initial background and training is in interior design? Did you grow up dreaming of being a designer? Any experiences that you can describe which started you down this path?
I dreamt of becoming a designer since I was 12 (I know it sounds cliche but its true). Growing up, my family moved around quite a bit and so I took it as a positive thing that at least I could decorate my own space-over & over again! My mum was my first inspiration. She's a very artistic person and she was the one who taught me the basics of design: such as coloring etc. I won a few design contests as a child, so that gave me a boost in self confidence and my creativity just blossomed from there.
Shahadah Wall Art
There is no God but Allah & Muhammad is His messenger
Can you list a few of your favorite designers? And what is it that makes them your favorites? Do you have any favorite resources for either interior design or design more generally that help with inspiration or that you like to visit on a regular basis?
Tadao Ando's simplicity and connection to nature is what draws me towards his style, much like Mies van der Rohe's "Less is More". I guess you could say that the minimalistic approach has had a big influence on me as you can see through my designs I've created. And Peter Zumthor is truly amazing. I actually based my thesis around zumthor's phenomenological approach to design using sensory as a method of awakening the participant through a space.
And inspiration? I used to read a lot of architectural/interior magazines for inspiration but now I hardly get time to do that as a WAHM with 2 kids under 3! Though, thankfully there is Facebook where my favorite pages (eg;arch daily) posts comes on my news feed-easy,quick and informative!
We need to educate people especially our younger generation and also the general public that Islamic art is not all old and still in the 7th century, that it can also be 'in fashion' so to speak.
What role does your faith play in the creative work you do? Do you feel the work you do is more than something you love to do, but part of your faith?
Yes absolutely, my faith is what draws my line of work. For example, take something literal like a 'dua' or an 'ayah'. It is something that we do regularly in our lives and I wanted to share this with the wider audience by designing something contemporary and beautiful; incorporating Islamic aspects and influences through my designs.
What are your broader thoughts about Islamic art, design and Islam? Do you feel there is a need for it play a larger role in our lives and in celebrating Islam?
Yes, 110%! We need to educate people especially our younger generation and also the general public that Islamic art is not all old and still in the 7th century, that it can also be 'in fashion' so to speak. When people think of Islamic art, they usually think of all these overloaded hard to read calligraphy that is mostly over-the-top! By offering an alternative approach to Islamic art with clean, simple and contemporary designs, I hope that the wider audience can perceive Islamic art as something clean and beautiful - just as our religion teaches us to be.
From In My Studio FB Page: "A lovely vintage nook with our watercolour shahadah print"
With a growing number of Islamic focused designers in Australia are you feeling part of a broader movement and community that is developing? Do you see an increased receptivity to your work?
It is exciting to see many talented and enthusiastic Muslim designers not only in Australia but all over the world producing innovative, modern art. Yes, I definitely see an increased receptivity to my work and feel part of the developing community, Alhamdulillah. As Muslims we should help and support one another even in the same field so its great when I get emails from a fellow designers across the globe who want to collaborate and share paths. In the end, we are all here to promote Islam and see Islamic art grow; in hopes that it will inspire and educate people.
You recently won an award from Interiors Addict on a bedroom makeover you did. Well known Australian interior designer Shayna Blaze was impressed. Do you feel non-muslim and Western audiences are ready for more Islamic design concepts in interior design and other areas of design?
I believe that our society will always be ready for Islamic design concepts so long as the designs are aesthetically pleasing. This reminds me when I was in uni and some of my projects evolved around Islamic notions, the response I received from fellow tutors and students were amazing subhanAllah. When something is unique and impressive, people start to ask questions and take an interest in Islam. This in itself is a form of dawah, because everyone loves beautiful things - especially when it tells a story of who you are; a Muslim!
Iva's winning design
By offering an alternative approach to Islamic art with clean, simple and contemporary designs, I hope that the wider audience can perceive Islamic art as something clean and beautiful - just as our religion teaches us to be.
Professionally, what are your hopes for the future?
In Sha Allah I hope to get back into Interior design when my kids are older. At the moment, being a work at home mum is what I choose to do for the sake of Allah, and for my kids. As for my graphic/stationery design line, I wish for it to go international and Alhamdulillah its slowly growing by the will of Allah.
Collaboration with Silver Envelope
We are very excited to announce that we are offering select exclusive pieces of Iva's Wall Art through Silver Envelope. We have collaborated with professional printers to bring you the highest quality prints possible, bringing the colors, cleanliness, and quality of these designs to life. You can view the pieces we are offering below:
In 2008, Iva graduated with a Bachelors Degree in Interior Design (with honors) at RMIT Melbourne. Soon after her first daughter was born in 2010, she founded her design firm, In My Studio, where she does interior and stationery design. Now with 2 kids and another on the way, she is a busy work-at-home-mum, balancing her days between family, work and social commitments.
Iva prides herself in her attention to detail and her love of colour. She combines her creativity and practical skills with an educational background that has taught her to think philosophically and conceptually, enabling her to essentially heighten the essence of her work.